Internal systems / DKA team
The DKA intelligence stack, in one place.
Eight systems covering the whole client journey, from first click to contract award and beyond. Pick one to launch.
7 of 8 online
Stack overview
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Marketing Hub
- Plans campaigns and content in one shared workspace
- Tracks marketing activity and performance
- Keeps every new website lead warm with ongoing outreach
About 60 seconds
Systems Directory
Marketing Hub
Every campaign, every piece of content, one workspace.
Central marketing workspace for the DKA team — a single dashboard to plan, produce, and track the firm’s marketing efforts and campaign activity in one place.
- Shared dashboard for the DKA marketing team
- Plan and coordinate campaigns and content in one workspace
- Track marketing activity and performance across efforts
- Team-based access for DeSutter Kerr & Associates staff
Revenue-Focused Lead Engine
Turns site visitors into consultation-ready leads.
A high-performance, public-facing DKA site that turns visitors into qualified leads for GSA Schedule preparation, proposal writing and our other services. Every lead it captures goes straight into our marketing engine: it is added to the DKA newsletter list automatically and starts receiving ongoing outreach from the Marketing Hub, so no visitor goes cold. Pages load fast and are tuned for search, and each one leads toward a consultation with our team. It is the public front door to the DKAI stack: the place where all of these tools come together to keep our current clients engaged and grow the business.
Perfect scores. Every category.
- 100Performance
- 100Accessibility
- 100Best Practices
- 100SEO
- 3/3Agentic Browsing
Source: HTTP Archive Web Almanac 2025
Campaign landing pages · Live
Every ad, email and AI referral can land on a page built for one service and one action. Each visit is tracked from the campaign through to the lead.
- GSA Schedule (MAS)Get your GSA Schedule awardedA focused page for GSA Schedule prospects, from SIN selection and pricing through negotiation and award, ending in a free assessment request./lp/gsa-schedulesView page
- Government proposal writingProposals written to winA focused page for proposal-writing prospects, covering capture strategy through final submission, ending in a request for proposal help./lp/proposal-writingView page
Built for ChatGPT, Claude and Perplexity from day one.
- Open to every major AI crawlerGPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot and PerplexityBot are explicitly allowed.
- llms.txt briefing for AI modelsA plain-language summary of DKA’s services and track record, written for AI assistants to read and cite.
- Rich structured dataProfessional-service markup with 8 services, a 9-question FAQ and 6 client reviews that AI answers can quote.
- Agentic Browsing 3/3AI agents can navigate, read and act on the site, then land visitors with the Ask DKA concierge and booking.
- ChatGPTAds + organicSelf-serve ads in OpenAI Ads Manager, plus organic citations in ChatGPT search.
- ClaudeOrganic onlyAnthropic keeps Claude ad-free. The site is already open to Claude’s crawlers to earn citations.
- PerplexityOrganicOpen to PerplexityBot so DKA can be cited in answers about GSA Schedules.
$1,500 / month on ChatGPT Ads
- Clicks / month
- 300–500
- Leads / month
- 12–40
- Cost per lead
- $40–$125
- $3–$5 per click (OpenAI’s recommended starting bid; $25/day minimum)
- 4–8% of AI-referred visitors become leads (AI visitors convert 3–5× better than search)
- Ask DKA concierge
- Calendly booking
- Click-to-call
- Lead email + chat transcript
- Source-page tracking
- Newsletter sign-up
- Free contract search
Planning estimate, not a guarantee. A 60–90 day pilot would confirm real numbers. Organic citations from ChatGPT, Claude and Perplexity add leads at no media cost.
- "Ask DKA" AI concierge answers GSA and federal contracting questions, qualifies prospects and steers them to a consultation
- Lead capture for GSA Schedule (MAS) preparation, proposal writing, CMAS/TXMAS and post-award support
- Leads feed the marketing engine: every contact joins the newsletter list automatically and receives Marketing Hub outreach. The free contract search adds even more names
- Calendly booking, click-to-call and contact forms. Every lead email includes the source page and the chat transcript
- Fast, SEO-optimized pages with structured metadata, built to rank and bring in inquiries
- The public face of the whole DKAI stack: one place to put research, marketing, outreach and client delivery to work to maintain and grow DKA
GSA Schedule Sentinel
Finds the companies that need a GSA Schedule, then starts the conversation.
- USAspending
- SAM.gov
- GSA eLibrary
- SBA
Our business-development engine for GSA Schedule work, organized into two workspaces. Expiration Watch reaches out to current Schedule holders before their contracts expire. Schedule Prospects finds companies already winning federal work without a GSA Schedule, summarizes their award history, and drafts a personal introduction for review.
- Expiration Watch: a Tuesday/Thursday send queue and an automation engine that emails vendors at fixed milestones before their Schedule expires
- AI-drafted outreach with a running reply history, plus verification against USAspending and GSA eLibrary
- Overview and Insights dashboards for pipeline value, reply rate and outreach volume, with spreadsheet import
- Schedule Prospects: browse every MAS SIN by federal spend or GSA sales, then discover small businesses winning work in its NAICS codes
- Each prospect checked by UEI against SAM.gov, GSA eLibrary and SBA, with contacts, SBIR/STTR activity and an AI award overview
- Three side-by-side email drafts per prospect. Nothing is sent until the team reviews, edits and sends it
Government Contract Research
Open bids, incumbents and award history from a single search.
- SAM.gov
- USAspending.gov
Federal contract research dashboard (FedScout) where a single search pulls live open solicitations from SAM.gov alongside award history, incumbents, market trends, and GSA Schedule intelligence from USAspending.gov.
- Open solicitations from SAM.gov matched to your keywords, NAICS, or agency
- Incumbent, past-award, and likely-bidder analysis for any opportunity
- Contract Expiration Radar surfaces upcoming recompetes ranked by urgency
- Market insights, GSA Schedule detection, and CSV export on every result set
Opportunity Scout
Finds the right contracts for each client, then tracks them through award.
- SAM.gov
- 275+ state & local boards
- GSA eBuy
- Agency forecasts
DKA’s opportunity scout. Every morning it reads federal, state and local bid sources, matches each notice to the client capability profiles it fits, and scores it for fit. Each user works a clean review queue, sends the best opportunities to clients, and tracks each pursuit from qualifying through award, with their own clients, profiles and decisions.
- Searches SAM.gov for every client by NAICS and PSC code, plus 275+ public bid boards across 44 states, matched only to clients that serve that area
- Spots work early: agency procurement forecasts and contracts ending in the next 6–18 months, while the requirement can still be shaped
- Screens out dead leads (sole-source, brand-name, extensions, awards, cancellations, avoided agencies), then scores each notice 0–100 with an AI fit note on what to do next
- Daily review queue grouped by industry and client, plus standing searches that run every morning and an “Ideal opportunities” view of today’s best projects
- Pursuit pipeline from qualifying to award, with bid/no-bid scorecards, amendment watching, a deadline calendar feed and an eBuy requirement-by-requirement fit review
- Client follow-up: tracks every opportunity sent and every reply, a day-by-day work log, GSA labor-rate checks and a SAM small-business teaming finder
Price List Builder
GSA price lists in the same format every time.
Turns a client’s completed intake into a finished I-FSS-600 price list in four steps: upload, AI extraction, review and generate. AI reads the source document, DKA checks every value, and code fills the master Word template, so the result matches the layout GSA expects, client after client. Accurate first, fast second: a price list becomes part of the contract, so every judgment call stays with DKA.
- Upload the client’s intake (DOCX or PDF) plus their letterhead, or pre-fill from a saved profile
- AI pulls out company details, SINs, labor categories, rates and products. It copies only what the document says and never makes up a value
- Each value sits next to the source text it came from. DKA confirms or corrects every field, and mismatches (like one SIN written two ways) are flagged
- Code fills one master .docx built from the I-FSS-600 sample, returning an editable Word file and a print-ready PDF view on the client’s letterhead
- Saved Price List Profiles with version history make next year’s update a rate change and a regenerate, not a rebuild
- Admins can swap the master template and restore earlier versions; accounts are limited to @dkahome.com
GSA Schedule Application Portal
Every GSA offer, from kickoff to award, in one shared view.
Shared workspace where DKA manages the full GSA Schedule offer lifecycle for each client — document intake, compliance preparation, submission, and clarifications — with one transparent view for the client and their DKA consultant.
- Guided document intake — clients upload required documents in one place
- Real-time stage tracking from kickoff through award
- Client portal shows exactly what DKA needs next
- Admin side manages the full engagement pipeline, document review, and program-wide metrics
DKA Projects
Every client, every engagement, every deadline in one secure system.
DKA’s confidential client and project management system, replacing our legacy Access database. It tracks every company and engagement, along with deadlines and team workload, so nothing slips once the work is underway.
- Company and project records with status tracking, notes and full change history
- Deadline calendar and team workload view so nothing is missed or overloaded
- Insights dashboards, plus data-quality tools to merge duplicates and archive stale records
- Secure eBuy vault and CSV export of project data
- Restricted to approved networks, with invite-only accounts, two-factor sign-in, idle logout and an audit log